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Designed for outlasting fashion trends

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The shirt

When less is more

Every single detail in our shirts is considered and refined down to the smallest detail. We take the small and often invisible choices to create the ultimate busines shirt.

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Organic cotton like no other

Shirts made from certified organic extra-long staple Giza and Supima® cotton. Representing 0.1% of the global cotton crop.

The shirt

We are not a fashion company. Period

With one permanent collection you can always get your favourite shirt when your old one is ready for replacement.

Anti fashion
Our vision is to make life a bit more simple for the busy man. Rather than chasing trends, we perfect the classics. Products designed to stand the test of time. It's that simple.

Joachim Latocha, Founder

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