Entrepreneur and CEO Birger Baylund: "It took four years before we got our first customer..."
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June 2020
6 minutes reading
All shirts and polos
TheConsultant
Our bestseller and our take on the ultimate business shirt. And now it’s even organic. Made from 100% Egyptian extra long staple (ELS) Giza cotton. The safe choice on busy Monday mornings.
TheCEO
Our personal favourite. The CEO has a sophisticated appearance with its visible twill texture and its tireless performance. An obvious choice for formal occasions.
TheLawyer
Our lightest fabric is weaved with ultra-fine twisted yarns. This is the perfect shirt for your next negotiation meeting.
TheFounder
We love classics that stand the test of time. No shirt embodies this more than the iconic button-down oxford shirt. The casual Friday shirt.
TheAmbassador
Our first edition of the iconic polo. Perfect for the tennis court, the beach or the garden.
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TheConsultant
TheCEO
TheLawyer
TheFounder
TheAmbassador
The fabric is optimised for crease resistance and is finished with unique Oeko-tex 100 certified, non-iron technology in Germany. This means more durability, more sustainable and among the best performing crease resistant shirts in the World (without the dirty compromises - of course).
The CEO is based on our Textured Twil signature fabric (160 GSM), which is slightly heavier compared to the fabric used for The Consultant.
Very high crease resistance and a silky smooth surface. We spent nearly two years getting this fabric right before the initial launch in 2019. The Light Stripe Signature Twill fabric (125GSM).
The oxford fabric is the ultimate classic, which is suitable for both casual Friday as well as the Executive meeting. Our newest Gen 4 signature oxford fabric is the heaviest in our lineup (175 GSM) but has a slightly open weave structure which makes it feel lighter than other similar fabrics despite its durable structure. Perfect for a day on the beach.
Our organic signature piqué has been refined with smaller loops which results in a soft, smooth and clean texture.
Fabric thickness
- 125 g/m2 | The Lawyer
- 130 g/m2 | The Consultant
- 160 g/m2 | The CEO
- 175 g/m2 | The Founder
- 195 g/m2 | The Ambassador
What is the difference?
Below, you can see the difference between our five models, each of which is distinct
The Consultant
Our bestseller and our take on the ultimate business shirt. And now it’s even organic. Made from 100% Egyptian extra long staple (ELS) Giza cotton. The safe choice on busy Monday mornings.
The CEO
Our personal favourite. The CEO has a sophisticated appearance with its visible twill texture and its tireless performance. An obvious choice for formal occasions.
The Lawyer
Our lightest fabric is weaved with ultra-fine twisted yarns. This is the perfect shirt for your next negotiation meeting. Very high crease resistance and a silky smooth surface. We spent nearly two years getting this fabric right before the initial launch in 2019. The Light Stripe Signature Twill fabric (125GSM).
The Founder
We love classics that stand the test of time. No shirt embodies this more than the iconic button-down oxford shirt. The casual Friday shirt.
The Ambassador
Our first edition of the iconic polo. Perfect for the tennis court, the beach or the garden. Our organic signature piqué has been refined with smaller loops which results in a soft, smooth and clean texture.
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