Generation 4

An overview of all our Generation 4 business shirts in 100% organic Egyptian Giza cotton. The 0.1%

4 Shirts | 11 Variants

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TheConsultant series

The fabric is optimised for crease resistance and is finished with unique Oeko-tex 100 certified, non-iron technology in Germany. This means more durability, more sustainable and among the best performing crease resistant shirts in the World (without the dirty compromises - of course).

Light fabric

  • 125 g/m2 | The Lawyer series
  • 130 g/m2 | The Consultant series
  • 160 g/m2 | The CEO series
  • 175 g/m2 | The Founder series

Heavy fabric

TheCEO series

The CEO is based on our Textured Twil signature fabric (160 GSM), which is slightly heavier compared to the fabric used for The Consultant.

Light fabric

  • 125 g/m2 | The Lawyer series
  • 130 g/m2 | The Consultant series
  • 160 g/m2 | The CEO series
  • 175 g/m2 | The Founder series

Heavy fabric

TheLawyer series

Very high crease resistance and a silky smooth surface. We spent nearly two years getting this fabric right before the initial launch in 2019. The Light Stripe Signature Twill fabric (125GSM).

Light fabric

  • 125 g/m2 | The Lawyer series
  • 130 g/m2 | The Consultant series
  • 160 g/m2 | The CEO series
  • 175 g/m2 | The Founder series

Heavy fabric

TheFounder series

The oxford fabric is the ultimate classic, which is suitable for both casual Friday as well as the Executive meeting. Our newest Gen 4 signature oxford fabric is the heaviest in our lineup (175 GSM) but has a slightly open weave structure which makes it feel lighter than other similar fabrics despite its durable structure. Perfect for a day on the beach.

Light fabric

  • 125 g/m2 | The Lawyer series
  • 130 g/m2 | The Consultant series
  • 160 g/m2 | The CEO series
  • 175 g/m2 | The Founder series

Heavy fabric

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