“Corona was mijn redding, anders had ik er allang af gelegen.”
Blog
August 2021
10 minutes reading
Generation 4
An overview of all our Generation 4 business shirts in 100% organic Egyptian Giza cotton. The 0.1%
5 Shirts
|
17 Variants
TheAmbassador series
Our first edition of the iconic polo. Perfect for the tennis court, the beach or the garden.
TheConsultant series
Our bestseller and our take on the ultimate business shirt. And now it’s even organic. Made from 100% Egyptian extra long staple (ELS) Giza cotton. The safe choice on busy Monday mornings.
TheCEO series
Our personal favourite. The CEO has a sophisticated appearance with its visible twill texture and its tireless performance. An obvious choice for formal occasions.
TheLawyer series
Our lightest fabric is weaved with ultra-fine twisted yarns. This is the perfect shirt for your next negotiation meeting.
TheFounder series
We love classics that stand the test of time. No shirt embodies this more than the iconic button-down oxford shirt. The casual Friday shirt.
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TheAmbassador series
Our organic signature piqué has been refined with smaller loops which results in a soft, smooth and clean texture.
Light fabric
- 125 g/m2 | The Lawyer series
- 130 g/m2 | The Consultant series
- 160 g/m2 | The CEO series
- 175 g/m2 | The Founder series
- 195 g/m2 | The Ambassador series
Heavy fabric
TheConsultant series
The fabric is optimised for crease resistance and is finished with unique Oeko-tex 100 certified, non-iron technology in Germany. This means more durability, more sustainable and among the best performing crease resistant shirts in the World (without the dirty compromises - of course).
Light fabric
- 125 g/m2 | The Lawyer series
- 130 g/m2 | The Consultant series
- 160 g/m2 | The CEO series
- 175 g/m2 | The Founder series
- 195 g/m2 | The Ambassador series
Heavy fabric
TheCEO series
The CEO is based on our Textured Twil signature fabric (160 GSM), which is slightly heavier compared to the fabric used for The Consultant.
Light fabric
- 125 g/m2 | The Lawyer series
- 130 g/m2 | The Consultant series
- 160 g/m2 | The CEO series
- 175 g/m2 | The Founder series
- 195 g/m2 | The Ambassador series
Heavy fabric
TheLawyer series
Very high crease resistance and a silky smooth surface. We spent nearly two years getting this fabric right before the initial launch in 2019. The Light Stripe Signature Twill fabric (125GSM).
Light fabric
- 125 g/m2 | The Lawyer series
- 130 g/m2 | The Consultant series
- 160 g/m2 | The CEO series
- 175 g/m2 | The Founder series
- 195 g/m2 | The Ambassador series
Heavy fabric
TheFounder series
The oxford fabric is the ultimate classic, which is suitable for both casual Friday as well as the Executive meeting. Our newest Gen 4 signature oxford fabric is the heaviest in our lineup (175 GSM) but has a slightly open weave structure which makes it feel lighter than other similar fabrics despite its durable structure. Perfect for a day on the beach.
Light fabric
- 125 g/m2 | The Lawyer series
- 130 g/m2 | The Consultant series
- 160 g/m2 | The CEO series
- 175 g/m2 | The Founder series
- 195 g/m2 | The Ambassador series
Heavy fabric
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