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  • The Consultant 4.0 | Navy
  • info_Model: 185 cm, 83 kg wearing Super Slim Fit M (39-40)
    Model: 185 cm, 83 kg wearing Super Slim Fit M (39-40)
  • Navy signature twill fabric
  • The Consultant 4.0 | Navy
  • The Consultant 4.0 | Navy
  • The Consultant 4.0 | Navy
  • The Consultant 4.0 | Navy
  • The Consultant 4.0 | Navy
  • The Consultant Navy cuff
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GEN 4
Organic

TheConsultant 4.0

€115,00

Color: Navy

View all (7)

Choose color

White
French cuff
Extreme cutaway
Light blue
Navy
Black
Black

Size guide

Your measurements

cm
kg
years

Select fit and size

Super Slim Fit:
Our most figure-hugging model, which typically fits very slim bodies
Slim Fit:
Our most popular fit. Shaped model that fits a normal body shape. Also available in a shorter (-3cm) and longer version (+4cm) in selected sizes
Contemporary Fit:
To the living man. Hardly as fitted as our other fits, but still with backstitching.

Order before 3:00 PM and we will pack your order today

Estimated delivery date: Tuesday 27/5
ExperienceThe Consultant Navy.Ambitious, reliable and sharp all day. Just like you.

Joachim Latocha, Founder

  • The fabric

    The fabric

    The fabric is weaved with our own developed medium-weight twill fabric. The fabric is finished with a unique Swiss non-iron technology making the shirt among the most wrinkle-resistant shirts on the market. Without the use of synthetic fibres. Of course.

A bestseller for a good reason. The Consultant NavyIs our version of the ultimate classic business shirt.

Organic ELS cotton. The 0.1%

At BARONS, we exclusively use organic cotton. Period. But we don't just use any type of cotton. We only use the longest cotton fibres in the World - the so-called Extra-long staple fibres (ELS). It represents less than 0.1% of the global cotton supply. In the past it was considered impossible to cultivate using organic methods. Our guess is that you have never worn an organic business shirt with ELS fibres before. Until now.

  • Organic extra-long staple cotton

    We only use organic cotton - mainly Giza ELS cotton sourced directly from the Nila delta in Egypt. The unique microclimate in Egypt combined with the abundant natural water source of the Nile makes area east of Alexandria ideal location for cotton. Being located at the very end of the Nile river - means the next stop for the water flow is the Mediterranean sea. Organic cotton means no synthetic fertilizers, no pesticides and no GMO seeds.

Synthetic fibres. No thanks!

In our world, plastic-based synthetic fibres do not belong in a high-quality shirt. This is why we avoid using elastane, spandex, polyester etc. in our shirts. It’s often the cheap, dirty way of achieving so-called “stretch”.  

As any garment is washed and worn repeatedly, its mass decrease over time. This means that some of the textiles are washed into the environment, either from laundry washing or from surface abrasion. In the end, this fibre will become micro-plastics. Furthermore, a large share of products will end up in a landfill far from where it was first sold.  

We don't like microplastics in our oceans which is why we have opted for the natural alternative. We call this Natural Stretch, a special method which adds 10-15% of stretch to our fabrics without using any plastic-based synthetics.

CO2 Footprint

What gets measured gets managed

With Generation 4 we have reduced the climate footprint of our shirts by almost 50%. Our products have some of the lowest footprints in our industry and we are proud of this. But we still have work to do to find further reductions.

*Numbers reflected are kg/CO2 equivalents

  • 3,3 kg

    TheConsultant

  • 3,8 kg

    TheCEO

  • 2,9 kg

    TheLawyer

  • 3,9 kg

    TheFounder

Learn more

Generation 4.0

Business shirts in 100% organic cotton.

Of course.

  • Forever refining.

    In the future we will continue to focus on reducing the overall carbon footprint of our shirts - even down to the smallest components like threads, buttons and packaging. Furthermore, we will work with our suppliers to increase the share of locally installed renewable energy (e.g. solar) which could drive significant further reductions. We don't have the perfect solution yet but we are working to reach it.

When less is more

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